The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Evan
Agency: BBDO / New York + Smuggler / Los Angeles
Client: Sandy Hook Promise Category: Online / Short Form - Single
The World's Biggest Asshole
Agency: The Martin Agency / Richmond + Furlined / Los Angeles
Client: Donate Life Category: Online / Short Form - Single
Doppelgängers Tourist
Agency: LAPIZ / Chicago
Client: Mexico Tourism Board Category: Online / Short Form - Single
All that we share
Agency: &Co. / NoA / Copenhagen + Moland Film Company / Copenhagen
Client: TV2 Category: Online / Short Form - Single
Unfairy Tales - Ivine And Pillow
Agency: 180LA / Santa Monica + Consulado / Sao Paulo
Client: UNICEF Category: Online / Short Form - Single
Lying To Get The Part
Agency: 215 McCann / San Francisco + Anonymous Content / Los Angeles
Client: Hulu Category: Online / Short Form - Single
Ode To Lesvos
Agency: Anomaly / Amsterdam + Jouzour Film Production / Berlin
Client: Johnnie Walker Category: Online / Short Form - Single
Dream
Agency: DDB / New York
Client: Wildlife Conservation Film Festival Category: Online / Short Form - Single
TOTTORI WEST -FAMILY TIME TEST-
Agency: DENTSU INC. / Tokyo + Goodfeeling Inc. / Tokyo + Blurb media Inc. / Tokyo + DENTSU TEC INC. / Tokyo
Client: Tottori Prefecture Western Region Promotion Council Category: Online / Short Form - Single
The Toughest Letter
Agency: Energy BBDO / Chicago
Client: Off The Street Club Category: Online / Short Form - Single
Kafa "Legally Bride"
Agency: Leo Burnett / Beirut
Client: KAFA (enough) Violence & Exploitation Category: Online / Short Form - Single
The Rundead
Agency: Leo Burnett / Chicago
Client: Brooks Running Category: Online / Short Form - Single
Blind Love
Agency: lg2 / Montréal + 1one / Montréal + Apollo / Montréal + Touché! / Montréal
Client: Tourisme Québec Category: Online / Short Form - Single
#MakeWhatsNext
Agency: McCann / New York + Hungry Man / New York + Union Editorial / New York
Client: Microsoft Category: Online / Short Form - Single
Audi - The Comeback
Agency: SapientRazorfish / Berlin + Stink GmbH / Berlin + Sehsucht / Hamburg
Client: Audi Category: Online / Short Form - Single
How Do You Raise A Black Child
Agency: Station Film / New York
Client: Motion Poems Category: Online / Short Form - Single
Dillan's Voice
Agency: TBWA\Media Arts Lab / Los Angeles + Tool of North America / Los Angeles
Client: Apple Category: Online / Short Form - Single
Unlimited Together
Agency: Wieden+Kennedy / New York + Dommsday / LA
Client: Nike and Jordan Brand Category: Online / Short Form - Single
Award:
2017 Branded Entertainment Gold Pencil
Agency:
BBDO / New York + Smuggler / Los Angeles
Client:
Sandy Hook Promise
Title:
Evan
Category:
Online / Short Form - Single
Annual ID:
OS_BE17006G
Award:
2017 Branded Entertainment Gold Pencil
Agency:
The Martin Agency / Richmond + Furlined / Los Angeles
Client:
Donate Life
Title:
The World's Biggest Asshole
Category:
Online / Short Form - Single
Annual ID:
OS_BE17007G
Award:
2017 Branded Entertainment Bronze Pencil
Agency:
LAPIZ / Chicago
Client:
Mexico Tourism Board
Title:
Doppelgängers Tourist
Category:
Online / Short Form - Single
Annual ID:
OS_BE17008B
Award:
2017 Branded Entertainment Merit Award
Agency:
&Co. / NoA / Copenhagen + Moland Film Company / Copenhagen
Client:
TV2
Title:
All that we share
Category:
Online / Short Form - Single
Annual ID:
OS_BE17054M
Award:
2017 Branded Entertainment Merit Award
Agency:
180LA / Santa Monica + Consulado / Sao Paulo
Client:
UNICEF
Title:
Unfairy Tales - Ivine And Pillow
Category:
Online / Short Form - Single
Annual ID:
OS_BE17055M
Award:
2017 Branded Entertainment Merit Award
Agency:
215 McCann / San Francisco + Anonymous Content / Los Angeles
Client:
Hulu
Title:
Lying To Get The Part
Category:
Online / Short Form - Single
Annual ID:
OS_BE17056M
Award:
2017 Branded Entertainment Merit Award
Agency:
Anomaly / Amsterdam + Jouzour Film Production / Berlin
Client:
Johnnie Walker
Title:
Ode To Lesvos
Category:
Online / Short Form - Single
Annual ID:
OS_BE17057M
Award:
2017 Branded Entertainment Merit Award
Agency:
DDB / New York
Client:
Wildlife Conservation Film Festival
Title:
Dream
Category:
Online / Short Form - Single
Annual ID:
OS_BE17058M
Award:
2017 Branded Entertainment Merit Award
Agency:
DENTSU INC. / Tokyo + Goodfeeling Inc. / Tokyo + Blurb media Inc. / Tokyo + DENTSU TEC INC. / Tokyo
Client:
Tottori Prefecture Western Region Promotion Council
Title:
TOTTORI WEST -FAMILY TIME TEST-
Category:
Online / Short Form - Single
Annual ID:
OS_BE17059M
Award:
2017 Branded Entertainment Merit Award
Agency:
DigitasLBi / Chicago
Client:
Whirlpool
Title:
Care Counts
Category:
Online / Short Form - Single
Annual ID:
OS_BE17060M
Award:
2017 Branded Entertainment Merit Award
Agency:
Energy BBDO / Chicago
Client:
Off The Street Club
Title:
The Toughest Letter
Category:
Online / Short Form - Single
Annual ID:
OS_BE17061M
Award:
2017 Branded Entertainment Merit Award
Agency:
FP7/CAI / Cairo
Client:
Coca Cola
Title:
The Line Up Song
Category:
Online / Short Form - Single
Annual ID:
OS_BE17062M
Award:
2017 Branded Entertainment Merit Award
Agency:
Leo Burnett / Beirut
Client:
KAFA (enough) Violence & Exploitation
Title:
Kafa "Legally Bride"
Category:
Online / Short Form - Single
Annual ID:
OS_BE17063M
Award:
2017 Branded Entertainment Merit Award
Agency:
Leo Burnett / Chicago
Client:
Brooks Running
Title:
The Rundead
Category:
Online / Short Form - Single
Annual ID:
OS_BE17064M
Award:
2017 Branded Entertainment Merit Award
Agency:
lg2 / Montréal + 1one / Montréal + Apollo / Montréal + Touché! / Montréal
Client:
Tourisme Québec
Title:
Blind Love
Category:
Online / Short Form - Single
Annual ID:
OS_BE17065M
Award:
2017 Branded Entertainment Merit Award
Agency:
McCann / New York + Hungry Man / New York + Union Editorial / New York
Client:
Microsoft
Title:
#MakeWhatsNext
Category:
Online / Short Form - Single
Annual ID:
OS_BE17066M
Award:
2017 Branded Entertainment Merit Award
Agency:
SapientRazorfish / Berlin + Stink GmbH / Berlin + Sehsucht / Hamburg
Client:
Audi
Title:
Audi - The Comeback
Category:
Online / Short Form - Single
Annual ID:
OS_BE17067M
Award:
2017 Branded Entertainment Merit Award
Agency:
Station Film / New York
Client:
Motion Poems
Title:
How Do You Raise A Black Child
Category:
Online / Short Form - Single
Annual ID:
OS_BE17068M
Award:
2017 Branded Entertainment Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Tool of North America / Los Angeles
Client:
Apple
Title:
Dillan's Voice
Category:
Online / Short Form - Single
Annual ID:
OS_BE17069M